Studio Brief 1: Individual Practice - Sophie Promotional Pack


I was approached by a second year Printed Textiles and Surface Pattern student to create a promotional pack to showcase there work and to be sent out to different studios for placements.

Brief:

To create a promotional pack with her work to be used to find a placement.

Considerations:

  • Size
  • To fit all content and deliverables into a folder.
  • Her work to be the main focus.

Target Audience:

Interior and fashion design companies.

Tone of Voice:

Professional and Friendly.

Mandatory Requirements:
  • To use provided imagery.

Deliverables:

  • CV
  • Cover Letter
  • Business Card
  • Folder
  • Postcards


I got started straight away with this brief because the the client needed the promotional pack for her end of year exhibition that was just three days after I had been approached to do the work.

First I had to decide on the format for the promotional pack, as the pack was to be sent out as a mail shot.

CV and Cover Letter - A4
Postcards - 170mm x 120mm
Business Cards - 80mm x 55mm
Folder - 220mm x 160mm

I chose these sizes so that all the pack would fit into the folder, be a suitable size for postage and keep print costs to a minimum in order to produce the pack at a low cost. Keeping the cost down was important so many could be produced.
CV and Cover Letter:

For the cv and cover letter I decided to make them double sided, this way I could use the space on the back to showcase a piece of the clients work. All though I wanted to keep costs down this was a good way to show more work with out creating to much clutter in the pack.

CV:

The font used is Garamond. This was a font that the client sent me whilst I was designing that she wanted used on the promotional pack.



After I had produced a few layouts of how the information could be displayed I showed the client and from there a layout was chosen.




Once I had the layout I went on to designing the CV in indesign.


Cover Letter:

For the cover letter I used a similar layout to the CV to keep consistency.


For the back of the CV and Cover Letter I placed one of the images the client provided me with.


Postcards:

The postcards would be used to show a collection of the clients work. One side would showcase the work and on the other would have the logo.



Business Cards:

The Business cards are designed to the standard format of 85mm x 55mm. This was done so that they could fit into wallets and card holders without being to big or small.

For the front of the card I used the logo as the main focus and then below the contact details.


For the back I chose to use one pattern and extend it over the back of multiple cards, this would give each card an individual part of the patter creating a different back for each card.



Folder:

The folder was the most important part of the pack. It would be the first thing that the viewer would come into contact with represented the client.

Taking into consideration the deliverables I made a quick template of how the folder would be.



Once I had done this I went onto producing it on Adobe Illustrator.



Now that I had everything designed I met with the client to discuss stock. She decided to go with an antique white paper because of the quality and texture.
Final deliverables:







Final Design Boards:


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